In The News
Film fans invited to get their teeth into Bluetooth
17/04/08
National Amusements are offering customers the chance to attend a screening using the power of Bluetooth.
Derby’s new Showcase Cinema De Lux will keep film fans in the picture through the latest mobile phone technology by turning a shopping centre into a Bluetooth Zone.
US-based National Amusements, which owns the Showcase brand, has joined forces with Westfield Derby shopping centre to create the Bluetooth zone which will enable portions of trailers from forthcoming summer blockbusters, including the new Batman film The Dark Knight, to be sent to mobile phones users to download for free.
Competition details offering them the chance to attend the Cinema de Lux grand opening party on May 15 – along with full VIP treatment, including luxury overnight accommodation and a full makeover - will also be sent to their mobile phones.
Turning a shopping centre the size of Westfield into a Bluetooth Zone is a first for the East Midlands. The zone was created by installing four hi-tech pods around the centre.
The pods, which are each the size of a set top box, use wireless technology to transmit information direct to mobile phones which are Bluetooth-enabled. The devices have a range of 100 metres and are capable of connecting to 21 devices at a time.
Cinema de Lux is also pioneering a new ticketing approach whereby movie-goers can buy their tickets – and even order their refreshments - in advance from two ATM machines located within the Westfield centre.
The machines, which will be installed outside the lifts on Level Three, will reduce queuing times at Cinema de Lux and will improve overall efficiency and convenience.
Cinema de Lux will create a whole new movie-going experience in the UK, with over 2200 seats in 12 auditoria, the latest sound and screen technology, including digital 3D presentation, a concierge service, a full service restaurant and reserved seating throughout the cinema.
It also features two Director’s Halls, which are fitted with custom-designed Ultra Leather love-seats with moveable armrests, while outside patrons can enjoy the Director’s Lounge, a comfortable bar offering high quality food and signature cocktails.
Mobile phone users without Bluetooth technology can also be automatically entered into the competition by simply texting ‘LUXURY’ to 80480.
ENDS