Trade Area Research
Westfield Derby serves an estimated catchment area of 1.3 million customers drawing from the wider Derbyshire area.
40% of the population is profiled in the ABC1 social category, with 55% aged below 40. Derby is one of the most dynamic growth areas in the East Midlands, with employment levels increasing rapidly. A combination of public and private investment has helped to retain and attract major businesses to the city, including Toyota, Rolls Royce and Egg.